AMA Orientation

Internal Rebrand Collateral


  • Client Alberta Motor Association
  • Categories Graphic Design

As well as rebranding to the public, AMA also reinvented themselves internally.

Among countless other internal collateral pieces that were re-designed, this brochure is one of three we created for the new Orientation look and feel. Each piece of collateral speaks to AMA as “people just like you and me”. The language is conversational and approachable and the imagery is candid and fun.

And this is what we came up with as the dress-code guide for new hires. Enjoy!