Mission: To promote excellence in the practice of optometry, to enhance public recognition of optometry as the primary vision care provider in Alberta, and to advance the interests of the profession.
Our directive for this year’s annual report was to “make it different”. To make it stand out from the crowd of other provincial Optometry Association reports. It was a courageous decision for them to make and we came through for them.
To realize their vision we chose to “GO LARGE”. Large creative imagery, large colour blocking, large text and as much white space as we could possibly hang onto.