AMA made the decision to update their brand to reflect who they really are, not only to the public but within the company as well. “Treat you like family” is who they are and what they do. This booklet emulates the sentiment “we’re here to help you, we’re approachable, we’re a family and we’re much more than just a road service you can count on.
It was handed to every employee they met as the President and Co. travelled throughout Alberta to introduce the new Brand.